Digital Advertising Inventory 

Sponsored Content (Native) – clearly labeled as paid

• Single Feature Article (800–1,250 words) ability to include multiple images, links, video

• Spotlight Q&A (600–900 words) featuring Advertiser - ability to include multiple images, links, video

• Sponsored Content Bundle

  • Deliverables:

  • Single Feature Article (800–1,250 words) ability to include multiple images, links, video, Draft review, 
    1 round of edits

  • Article Inclusion in one (1) newsletter the week of publishing or soon thereafter based on availability/inventory

  • Two-week priority placement on Towson Torch Home Page

  • Article will live evergreen on www.towsontorch.com under relevant section

  • Option to include Banner Ads Surrounding Article On Page (Billboard and Half Page)

Section/Feature Sponsorships

Section:250x100 logo at top of relevant section with the words “Together With”

Website Display Advertising (IAB standard units)

• Leaderboard (e.g., 728×90/970×90) 

• Medium Rectangle (300×250) 

• Billboard (970×250)

• HalfPage (300×600)

  • Specs/weights follow IAB New Ad Portfolio fixed size guidance (attach current spec sheet). (IAB, IAB Tech Lab)

  • Serving: All Ads are Publisher served

Email/Newsletter Advertising (Towson Torch email)

• Newsletter Headliner Ad (100x50)

• Top Banner (600×200) 

• Medium Rectangle (300×250)

• Feature: Headline, Photo, 100 words of Copy, Link

• Text Only Sponsored Blurb (headline + ~40–60 words + link)

• Dedicated “eblast” (if offered; subject to inventory & legal terms below)

  • Email compliance: CANSPAM applies to commercial email placements; both parties will support required elements (accurate header/subject, identification as ad, physical address, oneclick unsubscribe). (Federal Trade Commission)

Event Sponsorship Option to purchase Platinum, Gold, and Bronze level sponsorships for events hosted throughout the year. Sponsorships will  include company logo, and sponsorship level in all event promotions online and offline, leading up to, during and following the event. Customized promotions will be available for each sponsorship level, for each event.