This Summer, Don't Just Advertise. Tell Your Story.
As small businesses prepare for a summer slow down, many do what they always do and make last ditch efforts to boost business with Facebook ads or by increasing spend on other competitive, less trusted social media platforms.
Meanwhile, our advertisers will tell you that the best way to augment summer business is by sponsoring an article on the Towson Torch.
Every business in Towson has a story worth telling. It is now more important than ever to give the local community an inside look at all of the great things that continue t happen in Towson on a daily basis. That is the mission of the Towson Torch. We then help businesses like yours tell their stories effectively, making them the businesses that people remember, return to, recommend to others.
The Towson Torch gives your business a trusted platform to tell your story with strategically written Sponsored Articles.
How Sponsored Content Works with The Torch:
Example of a Sponsored Article:
See how CVP tells a story that educates people on how they can help take away the stress and hassle associated with hosting the end of year party. They also show the receipts with evidence of their experience doing it. The article was a success when published a year ago and continues to work as an evergreen lead magnetic for folks going to the web seeking the best local spot to host their sports banquets.
Articles are educational using images, and videos where necessary to convey value, acting more like a brochure that prospects can engage with.
We help clients figure out the right strategy finding commonly shared problems that you can help your clients solve.
Why is Sponsored Content the More Effective Approach?
Building trust on your own online is hard and takes time
People already trust and regularly read The Towson Torch
You can leverage this trust for your business
In a recent survey US Adults said that they trust content found on local news sites 50% more than on what they find on Social Media
( Gartner Survey)
People trust stories over advertisements
People go out of their way to avoid ads online.
People only trust 16% of what businesses say about themselves online,
meanwhile they trust 67% of what is said on trusted local news and niche websites like the Towson Torch.A well-crafted sponsored article allows readers to learn about your business through storytelling. Instead of seeing a promotion, they discover who you are, why you started, what makes you different, and how you're contributing to the Towson community. Readers engage with the story, not just the sales pitch.
Here you can engage with the folks who already care.
Reach a pre-assembled qualified audience
No need to convince these folks to come to Towson
Reach people who live, work, and want to spend money here
Our content reaches thousands of readers each month who have actively chosen to receive local news, events, business updates, and community stories about Towson and surrounding neighborhoods.
Did You Know Sponsored Articles Have a Longer Shelf Life?
A boosted Facebook post may be only be visible for a few days.
(and people avoid Facebook ads)
A sponsored article continues generating value long after publication.
On Search Engines:
See above, despite the article being published on June 19, 2025
it continues to drive traffic and leads from relevant keyword searches.
+ On AI (LLMs) like ChatGPT, Gemini, Perplexity
AI/LLMs have been programmed to trust original content, that is focused on problem solving…
…and they prioritize content coming from trusted local news sites like the Torch!
See below for example of how well our Sponsored Articles optimize on Ai.
(in this case Google Gemini)
Screenshot of Gemeni AI Search Results Yielding CVP on The Torch
Reach out to get enrolled in our Summer Program Now
🌞 Your Three Month Summer Advertising Campaign:
Objective:
Reach, Educate and Engage Local Audiences with Your Story,
delivering new traffic and customers to your business during typically slower summer months.
Includes:
One Hour Strategic Discovery Session
to develop business/article content strategyOne (1) Sponsored Content Article written Together with our staff
Article Promotion on Towson Torch Website via Display Ads (3 months)
Article Promotion in Towson Torch Newsletter (1 per month x 3 months)
Social Media Promotion of Your Article across all our Social Channels
(reach all channels each month for 3 months)Detailed Reports and Attribution for these efforts
Total Package Value: $2,300 ($900/mo)
Price:
$1500* ($500/month)
*3 month minimum
offer expires June 15, 2026
Click Here to:
Schedule your Discovery Call To Get Started Today
Have questions? Simply reply to this email
